A visitor becomes interested when you help with a problem they already care about. Learn what to offer, build something genuinely useful, and give people a clear next step.
Work out what your buyer actually needs, compare six resource formats and leave with an editable, realistic plan.
Investigate the opportunity ↗MAKE & OWN / WORKINGLead Magnet Quick KitCreate a branded checklist, short guide, worksheet or self-check with full previews and standalone HTML export.
Make your asset ↗LEARNING / 12 CHAPTERSThe MAGNET PlaybookUnderstand useful offers, quality leads, helpful CTAs, delivery, trust and real-world tests.
Go deeper ↗FIELD LIBRARY / 20 IDEASTwenty Resource RecipesFind practical lead-resource formats matched to real customer situations, with examples and cautions.
Explore the library ↗WORKING INSTRUCTIONSOperator Field ManualLearn how every control and export works, plus publishing, delivery, privacy and honest measurement.
Learn the controls ↗GUIDED FIELD MISSIONMake a Lead Resource People Can UseMove from customer question to designed asset to one appropriate distribution attempt.
Run the mission ↗Imagine someone hiring their first employee. They don't necessarily want another marketing ebook. They need to avoid missing important preparation steps. A clear, useful checklist solves a small part of their real problem—and opens the door to a relevant next conversation.
What moves the needle is not the download itself. It's whether the right person finds the resource helpful and wants to continue. No scores or lead counts are invented in Ghost.
Buyer: Small firms preparing their first employee payroll. Job: Remember the information needed before speaking to a payroll provider.
Good asset: Clear preparation checklist and optional route to a real consultation. Placement: A relevant local accountant or small business advisor.
Buyer: Freelancers struggling with client revisions. Job: Find gaps in their handoff process.
Good asset: Self-check with clear next actions and a link to a related workflow tool. Placement: An appropriate freelance community or existing content page.
A checklist or guide is often exactly right. Sometimes, though, people need to answer questions or follow a series of steps. Two specialist tools are worth exploring when your idea calls for more interaction.
Turn questions into interactive quizzes, assessments and useful recommendations. Ideal when people's answers should lead to different insights or next steps.
Explore QuizStacker ↗Turn an idea into a guided, interactive challenge with practical actions people can complete. A good fit when the real value comes from making progress over several steps.
Explore ChallengeStacker ↗These are separate, optional products for projects beyond Ghost's built-in resource makers. You can create and export useful resources inside Ghost without either.
Interactive calculators and small utilities can sometimes provide a more memorable result than a PDF. But only choose one if the logic can be made genuinely useful and transparent. Start with the simplest asset that does the job; go more advanced when the buyer benefits.