FIELD INSTRUMENT 02 / ACCESS

FIND A REALISTIC
WAY IN.

Compare realistic ways to reach your customers. Choose one to test, record why it might work, and update your plan using real feedback.

01 / CONTEXT

Who do you want to reach?

Business / offer

Who is the likely buyer?

Practical spending limit

Weekly time available

Constraints or channels you won't use

Budget and time are planning context, not automatic guarantees that a channel will work. Your ratings below are the real inputs.

02 / HYPOTHESES

Choose a route.

8 starter channels

SIGNAL SCAN / MEMBER ASSESSMENT

CHANNEL / 01

Choose a channel

Likely buyer fit Not assessed

0 = unknown5 = strong evidence / fit

Access with your resources Not assessed

0 = unknown5 = accessible to test

Can you test it soon? Not assessed

0 = unknown5 = easy to test responsibly

Quality of your evidence

Evidence, caveat or observation

One realistic first experiment

Select and assess channels to compare your own planning priorities.

03 / YOUR SHORTLIST

What would you try?

Reading the radar honestly: Priority numbers represent only your own 0–5 assessments. They are not forecasts, market-reach estimates, or probabilities of getting customers.