WHO REALLY
NEEDS YOU?
Find out who might buy from you, what problem they have, and what to check before spending money on marketing. Keep facts and guesses separate.
DETECTIVE
FIELD EDITION / 0.3
VERIFICATION REQUIRED
1. Create or select a buyer file. 2. Record the problem and triggering situation. 3. Add firsthand observations, external signals or clearly labelled assumptions in Evidence. 4. Compare candidates, export the dossier and test one assumption with a real person. Use Load example to investigate an explicitly fictional business.
Your next buyer
Start with a concrete buying situation.
Who has a shared problem and a plausible route to reach them?
Use independent records: conversations, enquiries, support tickets, user research, published questions or clearly labelled guesses. Record a source or explain why a claim remains uncertain.
Rate all four dimensions from 1–5 using your own judgement. Until you've reviewed all four, no total is shown. The result is a transparent sorting aid, not a market size estimate, success probability or independently verified buyer score.